I want to send specific campaigns to different email lists. How can I do this?
Scenario: Suppose we run a jeans shop that offers three different fashion newsletters: one for women, one for men and one for children's fashion. The shop already has lists of email addresses for the respective groups.
What is the best way to import these email lists into Mail Designer Campaigns in order to send newsletters to them?
1. Add new email contacts
Add contacts in Mail Designer Campaigns:
https://my.maildesigner365.com/team/deliveries/addContacts
Email addresses can be added via copy and paste or via CSV file.
Add contacts via copy and paste
Insert your email addresses into the field separated by a comma or return. To start with, we are only using the newsletter addresses for the “Women” newsletter.
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Then select below:
"Enter or select new attribute"
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Now you can assign an attribute name.
What are attributes? Attributes are used so that we can later filter contacts according to their characteristics - for example, if we want to identify all contacts who are interested in women's fashion. Attributes can be understood like columns in an Excel table.
In this example, we will call the attribute “Newsletter Type”. The new attribute is then created by clicking on “New attribute + Newsletter Type”.
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We can now assign an attribute value: “Women”. {S_1406}
Click on "Click to create the new value Women..."
Finally, click on “+ Add Contacts” to import all contacts and assign them the attribute value “Women”. This way, we can later see that these contacts are interested in women's fashion.
Add more contacts
We can now repeat the entire process for the “Men” and “Children” newsletters. Use the “Newsletter Type” attribute we created in the previous step, but this time use the attribute values “Men” and “Children”.
Important information:
- If an email address already exists in your saved contacts, it will not be re-imported, but the attribute and the attribute value will still be added. This means you can safely add email addresses again and again without ending up with duplicates in your list.
- An attribute can have multiple attribute values.
Example: Grace Müller with the email address mueller@example.com is interested in both women's and children's fashion and therefore appears on both lists. If you import the contact once with the attribute "Newsletter Type" and the value "Women" and then again with the attribute "Newsletter Type" and the value "Children", both attribute values will appear in your search results:
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We have now finished importing our contacts and can proceed to create target groups in the next step.
2. Create target groups
Once you've added contacts and assigned attributes to them, you can create your first audiences. These are the email lists (or target groups) your newsletters will later be sent to.
Audiences can be created at:
https://my.maildesigner365.com/team/deliveries/targetgroups
Creating a new audience
We will start off with the newsletter for women's fashion. Create a new audience and give it a name (i.e. "Women".)
Now, select the attribute (i.e. “Newsletter Type”) that you created during the contact import from the menu.
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Next, select the corresponding value (e.g. "Women"):
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Now all contacts with the attribute value "Newsletter Type = Women" will be displayed below. Click to save your new audience.
Create additional audiences
These steps can also be carried out for the “Men” and “Children” lists by selecting the appropriate attribute values.
Good to know:
- Mail Designer audiences are dynamic. This means that if you add new contacts later on, they will automatically be added to the appropriate audience, provided the same attribute value was assigned during import.
3. Sending newsletters
We refer to each sent newsletter as an individual campaign. This means that there is one campaign per target group.
Have you created your email template for the women's fashion campaign on your Mac in Mail Designer 365? Excellent! Click
Start Campaign to get started.
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Plan a campaign
When you prepare a new campaign, the subject line and sender address fields are automatically filled out for you. Assuming you don't want to change anything here, you can immediately go to "Who?" and select your audience.
Here you can choose the audience (i.e. “women”) that we created in the last step:
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Choose a time for delivery or click on "Now" to send the email right away. Afterwards, you can check over your email one last time by selecting "Queue this email for delivery".
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You are now ready to send!
Ready for the next one? Repeat these steps for any additional newsletters and their respective email lists.
